Xiaomi launching more costly phones in India in bid to shed cheap image

Xiaomi is arguably the king of the budget phone sector, and it's had a name as a purveyor of inexpensive smartphones for years now. It looks like the agency wants to get rid of this image though — in India, as a minimum.The company has launched higher end phones in the region lately, akin to the Redmi K20 series (also available in Europe).A Xiaomi consultant told Reuters that here's a part of the firm's plan to target higher price bands in the nation."We are inching up in the entire ASP (common promoting price) curve," Xiaomi India COO Muralikrishnan B was quoted as saying. "There is acceptance coming in at the better end of the cost band and in our definition higher end is now 30,000 (rupees). "

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Xiaomi's Redmi and Redmi Note range is typically its bread and butter in India, but the recent Redmi K20 series marks an immense foray into the better end of the market (Xiaomi does not customarily bring its Mi flagships to the country). The Redmi K20 devices range from Rs 22,000 (~$309) all the way up to Rs 31,000 (~$436) for the tip-end Redmi K20 Pro model.The representative also told Reuters that it plans to spice up the number of offline stores in India. The brand is targeting 10,000 stores by mid-2020, up from 6,000 shops right now. Furthermore, Xiaomi says it intends to launch a client lending enterprise in India to boot.reportedly said in advance this year that future Xiaomi smartphones might carry steeper price tags."Actually, we want to cast off this reputation that our phones cost lower than 2,000 yuan (~$282). We are looking to invest more and make better merchandise," the Xiaomi CEO was quoted as saying by TechNode at the time."In the longer term our phones might get more costly — not a lot, but a bit more expensive. "

Hopefully more expensive high-end Xiaomi phones offer a variety of features and varnish to justify the cost tags.And here's hoping they do not come at the fee of Xiaomi's volume-shifting devices or 5% profit cap.Would you purchase Xiaomi phones in the event that they're $400 or more?Let us know in the comments!

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Category : India News

Tags : Xiaomi